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Chief Marketing Officer (CMO)

Location: Fort Worth, Texas

Employment Type: Full-time

Work Arrangement: On-site

About the Role

Razorjack Recruiting is conducting a confidential search for a Chief Marketing Officer on behalf of an established multi-location retailer. The CMO will set the marketing strategy, develop the marketing team, and drive measurable growth in customer acquisition and sales.

This role will work closely with executive leadership and retail operations to strengthen the brand and improve the customer experience from online research through in-store purchase. The ideal candidate understands how consumers shop today and can turn changes in digital behavior, including the use of AI-powered search, into practical marketing initiatives.

Key Responsibilities

• Own the marketing strategy and budget, with accountability for brand awareness, customer acquisition, and revenue growth.
• Lead and develop the marketing team, building the capabilities needed to support a growing retail organization.
• Oversee paid media, search marketing, social media, and content strategy.
• Develop and test ways to improve brand visibility as customers use AI-powered tools to discover and compare products.
• Partner with retail operations to connect digital campaigns with the in-store customer experience.
• Use customer insights, market trends, and competitive research to identify growth opportunities and sharpen brand positioning.
• Set performance targets, measure campaign results, and allocate spending based on return on investment.

Required Qualifications

• Senior marketing leadership experience in retail or another consumer-facing business.
• Proven ability to translate digital marketing investments into measurable customer acquisition and revenue growth.
• Experience building, leading, and developing marketing teams.
• Strong knowledge of paid media, search marketing, social media, and marketing analytics.
• Understanding of AI-powered search and its impact on how consumers research and evaluate purchases.
• Experience managing marketing budgets and partnering with executive leadership on growth strategy.
• Ability to work on-site in Fort Worth, Texas.

Preferred Qualifications

• Experience leading marketing for a multi-location retailer.
• Background marketing high-value consumer products or services.
• Experience leading a brand transformation, modernizing digital marketing, or expanding a marketing department.